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Marketing Specialist

Full time Bartell Machinery in AEC
  • 81 WI Superior Superior, WI, USA View on Map
  • Post Date: February 3, 2020
  • Apply Before : April 3, 2020
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Job Detail

  • Career Level Entry Level
  • Experience 4 Years
  • Education Certificate

Job Description

 Facilitate the development of marketing objectives focused on sales growth, marketing program adoption and continuous improvement.
 Support the Barko Dealer network with the development and preparation of marketing materials (brochures/flyers/reports) to promote upcoming programs.
 Develop training and sales aids for Dealers.
 Contribute to competitive analysis and identify gaps and opportunities in the industry.
o Conduct market research to assist in the development and marketing of new products.
o Provide information on competitive activities and industry news and trends.
o Prepare and disseminate reports on marketing trends, competition and new products.
 Analyze web analytics to assist in making digital recommendations.
 Keep abreast of emerging behaviors, technologies, and companies that may impact the organization.
 Write, edit, and proofread content for a variety of marketing channels, including website, email, events, social media, and video.
 Collaborate with internal subject matter experts in sales to write, edit, and proofread thought content such as press releases and articles.
 Manage the content calendar and proactively uncover new opportunities for content creation and distribution that align with overall business and marketing objectives.
 Generate data and reports to evaluate and improve performance of marketing programs.
 Assist with coordinating trade-shows, including show selection/research, in-booth promotions/sponsorship’s, etc.
 Manage marketing database and other digital assets.
 Facilitate dealer scorecards that include parts and machine sales activity/goals.
 Assist with contract management of new and existing dealers.
 Assist with lead generation to fill dealer vacancies or address dealer quality issues.
 Maintain dealer on-boarding plans and coordinate new dealer on-boarding.
 Work in conjunction with district Account Managers on partner-based growth initiatives for achieving dealership expansion goals.
 Coordinate dealer activities and report progress with the Sales team.
 Facilitate Advanced Order Placement Program (AOPP) with Dealer’s & Account Mangers.
 Maintain the marketing database for Dealer Marketing Information (DealerNet).
 Work with Account Managers to ensure Co-op funds are efficiently tracked and utilized.
 Manage all invoices and expenses against budget.
 Manage inventory of in-house premiums and fulfillment of contest prizes.
 Review and process orders for special merchandising programs.
 Maintain repository for competitive pricing data.
 Assist with pricing processes and reporting for equipment, options, and aftermarket on an as-needed basis.
 Conduct margin review activities and communicate pricing actions with sales team and dealer network.
 Assist in administrative duties related to Sales & Marketing.

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