Job Responsibilities:

  • Responsible for developing, executing and tracking marketing projects that generate new opportunities and drive revenue growth
  • Responsible for managing lead generation, website development, content curation/creation, and sales collateral
  • Planning, directing and coordinating marketing efforts
  • Working with the sales team, enabling them to meet their objectives by providing appropriate tools, materials, and presentations
  • Identifying new potential customers
  • Management and implementation of marketing strategy – campaigns, events, digital marketing, and PR
  • Coordinating marketing projects from start to finish
  • Drive B2B growth by building relevant tools, developing and executing marketing campaigns to build client retention and foster industry reputation
  • Create high-impact, go to market strategy to support our sales process by developing marketing collateral, industry presentations, and thought-leadership
  • Engage with key stakeholders among the executive team to drive successful product and campaign launches and ongoing profitable sales growth
  • Build brand awareness and primary demand creation including social media, search engine optimization, mass emails, and other traditional marketing sources
  • Create and maintain content and digital assets to use and leverage across Clarus
  • Manage marketing budget and track ROI
  • Collaborate with internal teams to identify key business needs and opportunities
  • Create landing pages, call-to-action, update website pages, and optimize websites to improve conversion rates
  • Implement and manage marketing automation platforms (HubSpot)
  • Use analytics to drive marketing decision making
  • Provide reporting on performance and outcomes from marketing campaigns
  • Create and manage organic and paid campaigns with a focus on lead acquisition
  • Strategy and execution for SEO, social media, content, and conversion rate optimization
  • Set goals using lead generation rates as a baseline
  • Contribute to action plans, strategy, and marketing recommendations
  • Continually improve your skills, education, and certifications
  • Increase traffic, accelerate conversions
  • Digital advertising – programmatic, ABM, paid social, content syndication • SEO/SEM
  • Manage and continuously enhance nurture campaigns
  • Drive best practices for B2B tech marketing
  • Understand and influence the design of lead flow, pipeline generation, and marketing automation that will maximize the impact of campaigns
  • Work in close partnership with Sales and Marketing Ops teams on a technical stack and vendors that return results
  • Execute and optimize digital marketing spend against strategy for expansion
  • Set and manage budget across channels to maximize ROI
  • Constantly learn and test new tactics to help the team grow
  • Utilize attribution tools to measure the efficacy of campaigns
  • Analyze performance data, including CRM account data, to improve performance

Their client list includes some of the biggest brands in the world, like Google, Disney, and Coca-Cola, making them a premier choice for glass board solutions.

Joining Clarus means you’re a part of creating the canvas on which great ideas will take shape, young minds will be molded, and important information will be shared.

If you or someone you know sound like a good fit for this role, you can Apply Here